Seriesware was the marketing "genius" of Charles Noke who joined Doulton at Burslem in 1889 and later became the companies Art Director.

In seriesware, Noke devised a scheme for employing a vast number of standard "blank shapes" including plates, vases, trays and jugs and decorating them with a wealth of popular imagery that was drawn from many Literary, Sporting, Geographic, Nostalgic and Historical sources. The premise was never to have items like trios, teasets or dinner sets "perfectly matching" - but to encourage people to attempt to collect all of the scenes in their chosen pattern.

From 1889 Nokes fertile imagination was at work developing new ideas for Series ware, the line became prolific in the 1920's and 1930s and continued for many decades.

Whatever your taste, collectors should find something to pique their interest in the myriad of designs that is Royal Doulton Seriesware.

Royal Doulton Seriesware

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