{"id":3961114427486,"title":"Reference Book | William Moorcroft 1897 - 1993 New Edition | Paul Atterbury","handle":"reference-book-moorcroft-1897-1993-new-edition-paul-atterbury","description":"\u003cp\u003eReference Book | Moorcroft 1897 - 1993 New Edition | Paul Atterbury\u003cbr\u003eSoft Cover with Dust Jacket\u003cbr\u003eFirst Published 1986\u003c\/p\u003e\n\u003cp\u003e240 pages with 450 colour pictures and 70 black and white pictures\u003cbr\u003e\u003cbr\u003eThe definitive reference for the beginner or advanced Moorcroft Collector and Connoiseur\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMoorcroft is one of the most important names in the history of British art and studio pottery, representing as it does an unbroken line of production that reaches back over a century to 1897. Throughout this period collectors all over the world have enjoyed the characteristic style and colours of Moorcroft pottery, and today both the decorative wares of the past and the new ranges in production at the factory are highly sought after.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWilliam Moorcroft, born into an established pottery family in Burslem, Staffordshire in 1872, was initially trained to be an art teacher at the South Kensington School of Art. However, in 1897 he was employed as a designer by James Macintyre \u0026amp; Co., a large Staffordshire earthenware manufacturer interested in expanding their production of art pottery. Building on the slipware techniques already established at Macintyre's, Moorcroft was able to develop a decorative style. With its raised slip decoration in floral and Art Nouveau forms, Moorcroft's Florian Ware was quickly successful, and by 1905 was being sold by major stores in London, Paris and New York. Popularity was underlined by success at international exhibitions, with Moorcroft winning his first Gold Medal at St Louis in 1904. Entirely responsible for all the shapes and patterns developed for the ware that carried his name, Moorcroft evolved a distinctive and fluid style. All his wares were hand-made, with skilled assistants creating his designs in raised slip and then laying on the carefully prepared colours that set his work apart from his rivals.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn 1913 Moorcroft left Macintyre's to set up his own pottery in a custom-built works nearby. New designs appeared, maintaining his reputation for colourful and delicate interpretations of natural forms and landscape. The famous Powder Blue tableware range, described in the 1930s as `undatedly perfect' was introduced, and Moorcroft continued to enjoy international success. Throughout the 1920s and the 1930s designs were evolved to suit the changing tastes, with Moorcroft wares matching both the bright abstraction of the Jazz Age and the cooler, more austere style of Art Deco. Having survived the Second World War largely on the strength of its export business, the Moorcroft pottery was taken over by William's son Walter in 1945, following his father's sudden death.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWalter Moorcroft, an equally skilled designer in his own right, maintained his company's reputation for decorative hand-made pottery with a series of individual patterns that took their inspiration from more exotic flowers. As a result, Walter was able to take on in 1928 the Royal Warrant originally granted to his father by Queen Mary, an honour that allowed Moorcroft pottery to carry from that date the mark `Potter to Her Majesty the Queen'.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWalter Moorcroft retired in 1987, but the company has remained an independent business. The method of production developed by William in 1897 is unchanged, but the pattern range has been expanded by Sally Tuffin and other designers.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe great interest in Moorcroft pottery today was initially generated by two exhibitions of the early 1970s, one held at the Victoria \u0026amp; Albert Museum, London, and the other organised by Richard Dennis. The catalogue for the latter, the first to study the history of Moorcroft in any depth, was expanded in 1987 into the first edition of this book. In 1990, this was revised and brought up to date, and again in 1993. This new enlarged and completely revised edition includes many new photographs, making it invaluable for all Moorcroft collectors and those interested in the decorative arts of the 20th century.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e","published_at":"2019-09-03T14:47:05+10:00","created_at":"2019-09-03T14:47:05+10:00","vendor":"William Moorcroft","type":"Reference Book","tags":["Contemporary","Reference","William"],"price":8500,"price_min":8500,"price_max":8500,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":29498943832158,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":true,"featured_image":null,"available":true,"name":"Reference Book | William Moorcroft 1897 - 1993 New Edition | Paul Atterbury","public_title":null,"options":["Default Title"],"price":8500,"weight":2000,"compare_at_price":null,"inventory_management":"shopify","barcode":""}],"images":["\/\/cdn.shopify.com\/s\/files\/1\/0070\/9528\/7908\/products\/Moorcroft_Atterbury_1a.jpg?v=1567486145","\/\/cdn.shopify.com\/s\/files\/1\/0070\/9528\/7908\/products\/Moorcroft_Atterbury_1b.jpg?v=1567486147","\/\/cdn.shopify.com\/s\/files\/1\/0070\/9528\/7908\/products\/Moorcroft_Atterbury_1c.jpg?v=1567486150"],"featured_image":"\/\/cdn.shopify.com\/s\/files\/1\/0070\/9528\/7908\/products\/Moorcroft_Atterbury_1a.jpg?v=1567486145","options":["Title"],"content":"\u003cp\u003eReference Book | Moorcroft 1897 - 1993 New Edition | Paul Atterbury\u003cbr\u003eSoft Cover with Dust Jacket\u003cbr\u003eFirst Published 1986\u003c\/p\u003e\n\u003cp\u003e240 pages with 450 colour pictures and 70 black and white pictures\u003cbr\u003e\u003cbr\u003eThe definitive reference for the beginner or advanced Moorcroft Collector and Connoiseur\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eMoorcroft is one of the most important names in the history of British art and studio pottery, representing as it does an unbroken line of production that reaches back over a century to 1897. Throughout this period collectors all over the world have enjoyed the characteristic style and colours of Moorcroft pottery, and today both the decorative wares of the past and the new ranges in production at the factory are highly sought after.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWilliam Moorcroft, born into an established pottery family in Burslem, Staffordshire in 1872, was initially trained to be an art teacher at the South Kensington School of Art. However, in 1897 he was employed as a designer by James Macintyre \u0026amp; Co., a large Staffordshire earthenware manufacturer interested in expanding their production of art pottery. Building on the slipware techniques already established at Macintyre's, Moorcroft was able to develop a decorative style. With its raised slip decoration in floral and Art Nouveau forms, Moorcroft's Florian Ware was quickly successful, and by 1905 was being sold by major stores in London, Paris and New York. Popularity was underlined by success at international exhibitions, with Moorcroft winning his first Gold Medal at St Louis in 1904. Entirely responsible for all the shapes and patterns developed for the ware that carried his name, Moorcroft evolved a distinctive and fluid style. All his wares were hand-made, with skilled assistants creating his designs in raised slip and then laying on the carefully prepared colours that set his work apart from his rivals.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIn 1913 Moorcroft left Macintyre's to set up his own pottery in a custom-built works nearby. New designs appeared, maintaining his reputation for colourful and delicate interpretations of natural forms and landscape. The famous Powder Blue tableware range, described in the 1930s as `undatedly perfect' was introduced, and Moorcroft continued to enjoy international success. Throughout the 1920s and the 1930s designs were evolved to suit the changing tastes, with Moorcroft wares matching both the bright abstraction of the Jazz Age and the cooler, more austere style of Art Deco. Having survived the Second World War largely on the strength of its export business, the Moorcroft pottery was taken over by William's son Walter in 1945, following his father's sudden death.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWalter Moorcroft, an equally skilled designer in his own right, maintained his company's reputation for decorative hand-made pottery with a series of individual patterns that took their inspiration from more exotic flowers. As a result, Walter was able to take on in 1928 the Royal Warrant originally granted to his father by Queen Mary, an honour that allowed Moorcroft pottery to carry from that date the mark `Potter to Her Majesty the Queen'.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eWalter Moorcroft retired in 1987, but the company has remained an independent business. The method of production developed by William in 1897 is unchanged, but the pattern range has been expanded by Sally Tuffin and other designers.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eThe great interest in Moorcroft pottery today was initially generated by two exhibitions of the early 1970s, one held at the Victoria \u0026amp; Albert Museum, London, and the other organised by Richard Dennis. The catalogue for the latter, the first to study the history of Moorcroft in any depth, was expanded in 1987 into the first edition of this book. In 1990, this was revised and brought up to date, and again in 1993. This new enlarged and completely revised edition includes many new photographs, making it invaluable for all Moorcroft collectors and those interested in the decorative arts of the 20th century.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e"}
Reference Book | William Moorcroft 1897 - 1993 New Edition | Paul Atterbury

Reference Book | William Moorcroft 1897 - 1993 New Edition | Paul Atterbury

$ 85.00 AUD

Reference Book | Moorcroft 1897 - 1993 New Edition | Paul AtterburySoft Cover with Dust JacketFirst Published 1986 240 pages with 450 colour pictures and 70 black and white picturesThe definitive reference for the beginner or advanced Moorcroft Collector and ConnoiseurMoorcroft is one of the most important names in the history of British art and...


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